Cosmetic surgery advertising standards (Medical Board reforms 2024-2025)
Stricter cosmetic surgery + procedure advertising from 2024 — bans on idealised body imagery + before/after misuse.
Who must comply
Medical practitioners performing cosmetic surgery + procedures.
What triggers it
Advertising cosmetic surgery/procedures.
When due
Continuous from 2024.
Evidence required
Advertising compliance review; before-publication legal sign-off; influencer briefing.
Max penalty
AHPRA disciplinary action; registration consequences; civil penalties
Summary
Medical Board of Australia revised advertising guidelines for cosmetic surgery from 2024 (post-Four Corners investigation). Bans on testimonials, restrictive before/after photos, idealised body imagery + social influencer-style content for cosmetic procedures.
Enforced by
Source legislation
Industries
Topics
Source: https://www.medicalboard.gov.au. Rules Mate is not a law firm. Always verify against the live regulator source before acting.