Comply with the Spam Act 2003 (consent, identify, unsubscribe)
All commercial electronic messages must have consent, identify the sender, and offer a working unsubscribe.
Who must comply
Anyone sending commercial electronic messages in Australia or with an Australian link.
What triggers it
Sending commercial electronic messages.
When due
Ongoing.
Evidence required
Consent records, sender ID configuration, unsubscribe handling logs.
Max penalty
Civil penalties up to $2.2M+ per day plus infringement notices; routine seven-figure outcomes
Summary
The Spam Act 2003 prohibits sending commercial electronic messages (email, SMS, instant messaging) without consent, requires accurate sender identification, and a functional unsubscribe facility (effective within 5 working days, no cost beyond the cost of sending the unsubscribe request, valid 30 days minimum). ACMA enforces; recent infringement notices exceed $1M.
Enforced by
Source legislation
Topics
Source: https://acma.gov.au/spam. Rules Mate is not a law firm. Always verify against the live regulator source before acting.