Comply with AANA Code of Ethics + community guidelines
Self-regulatory advertising standards enforced by Ad Standards (formerly ASB).
Who must comply
Advertisers + advertising agencies + media organisations.
What triggers it
Publishing advertisements in Australia.
When due
Continuous.
Evidence required
Internal advertising approval; legal sign-off; Ad Standards engagement records.
Max penalty
Self-regulatory but reputational + ACCC referral risk
Summary
The Australian Association of National Advertisers (AANA) Code of Ethics and category-specific codes (Food and Beverages, Alcohol, Wagering, Children's etc.) are administered by Ad Standards. While self-regulatory, breaches attract publicity + recommendation to remove or modify ads. Repeat breaches escalate to ACCC scrutiny.
Enforced by
Topics
Source: https://adstandards.com.au. Rules Mate is not a law firm. Always verify against the live regulator source before acting.